Should every brand use the same alert threshold?
No. Thresholds should reflect the normal baseline, business risk, event type, and source differences, then be adjusted from false positives and misses.
Searchore public information
See reputation risk change earlier and keep the evidence behind it
A useful alert does not fire on one negative word. It explains what changed, which public samples drove the signal, and who needs to review it next.
Review signals in combination
Bring volume, risk topics, repeated language, source movement, and high-engagement samples together to reduce false alarms from a single keyword.
Put human review after every alert
Open the original post, comments, time, and public source to confirm context, reach, and business background before observing, responding, or escalating.
- Keep the alert trigger
- Attach representative evidence
- Record review and action status
Support, not replace, PR and legal judgment
Searchore organizes public signals and evidence. It does not automatically decide illegality, crisis severity, responsibility, or legal action.